The Secret Life of B2B Pricing in Shopify: ERP Survival Guide for Sanity & Revenue
B2B pricing in Shopify might seem simple… until the ERP system enters the chat. Suddenly, every customer wants their own price, discounts act like they’re in a hidden witness protection program, and bulk pricing rules multiply like rabbits.
This guide breaks down the tricky universe of Shopify B2B pricing — and how ERP integration keeps everything running like a well-oiled machine (instead of a flaming spreadsheet).
Shopify’s Built-In Pricing: Good, but Not That Good
Shopify handles:
Basic retail pricing
Discount codes
Taxes and shipping settings
That’s nice… if you’re selling socks.
But B2B customers want:
Special pricing
Negotiated contracts
Quantity deals
Group rules
“We’ve bought from you since 1998, show some respect” pricing
Shopify can't handle all that natively — which is why your ERP becomes the pricing mastermind.
The 4 Levels of B2B Pricing Chaos
1️⃣ Customer Group Pricing
Good for: distributors, wholesalers, national accounts.
Shopify doesn’t support this out of the box, so apps or ERP sync are mandatory.
Add multiple pricing catalogs and let Shopify show the lowest price — because math.
2️⃣ Customer-Specific Pricing
For customers who say:
“Yeah that’s the price, but what’s my price?”
If it’s only a few rules, an app might work.
If it’s hundreds? ERP or bust.
Checkout pulls pricing directly from ERP = no human crying required.
3️⃣ Volume/Tier Pricing
Buy more → pay less → feel smart.
This works best when:
ERP controls tier logic
Shopify displays the correct discount instantly
Buying 1 item? Full price.
Buying 500? Boss mode.
4️⃣ Time-Bound Pricing
Because nothing says urgency like fiscal-year panic.
Holiday deals, quarterly madness — these require real-time sync so Shopify doesn't apply discounts that expired in 2021.
Who Should Do What?
ERP = The Boss of Pricing
Contract rules
Customer-specific pricing
Tier discounts
Shopify = The Charismatic Sales Presenter
Display + checkout
Promotions and coupons
Taxes & shipping
This keeps your sanity intact and accountants employed.
Best Practices for B2B Pricing Success
(Okay no emojis, but imagine them.)
ERP is the single source of truth
Sync prices to Shopify in real time (not once a blue moon)
Use integration platforms (like APPSeCONNECT — hey, that’s us!)
Stop updating pricing in multiple places unless chaos is your hobby
FAQ — “We Know You’re Wondering”
Does Shopify support customer-specific pricing?
Nope. Integration required.
What about bulk pricing?
Yes — but ERP makes it scalable.
Where should pricing logic live?
In ERP. Shopify shows it off nicely.
How to avoid tax and shipping nightmares?
Use approved tax apps + synced logic.
Why integrate ERP + Shopify?
Because duplicate data entry is medieval torture.
Final Thought
When Shopify and ERP pricing work together:
Fewer errors
Fewer support tickets
Fewer pricing emergencies
More orders
Happier customers (and sales teams)
ERP = brains
Shopify = style
Together = B2B profit magic
